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November 2011 Archives

The West Coast Conference and Zappos.com teamed up to film the first ever WCC-Zappos.com TV commercial this week. Zappos.com, the title sponsor for the WCC Basketball Championships in Las Vegas, Nev., is located in nearby Henderson, Nev., a stone's throw away from the Orleans Arena.


BYU Cougar with a happy Zappos.com employee

All nine WCC mascots flew to Las Vegas for a two-day commercial shoot at the Zappos Headquarters. The theme: just another day at Zappos.com.


Gonzaga's mascot, Spike, learning how to use a computer at Zappos.com


Zappos.com creates a fun-working environment defined by its Zappos Family Core Values. (For more on those, click here .) The West Coast Conference has its own set of Core Values. This commercial shoot brought some of those together: collaboration, innovation, and building a positive team and family spirit.


Loyola Marymount's mascot, Iggy the Lion, gets a box ready for shipping at Zappos.com



Wally the Wave, Iggy the Lion, Spike the Bulldog... just a few of the mascots running around the office, being trained on how to answer the phones, dancing with Zappos.com employees, and even packing the shipping vans.

The Portland and San Francisco mascots with a happy Zappos.com employee


Saint Mary's and Gonzaga mascot with Zappos.com employee after filming their scene in the commercial

Thumbnail image for WCC mascots hanging out in the Zappos.com office

Thumbnail image for Pepperdine's mascot, Wally the Wave, hanging out with a Zappos.com employee

San Diego's mascot gets ready for his scene in the commercial

Stay tuned in the coming weeks for the commercial spot that will air on a basketball telecast near you!



Basketball Tip-Off event a resounding success

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Last week, the nine WCC men's basketball head coaches gathered at YouTube headquarters near the WCC office in San Bruno, Calif., for an event we called the WCC Men's Basketball Tip-Off event.  The intent was to blend a traditional media day with something more interactive, which allowed you, the WCC fans, to get involved.

We teamed up with our neighbor, YouTube, as well as Indianapolis-based WebStream Productions to put together a unique event.  Local and national media got their one-on-one time with our coaches and WCC Commissioner Jamie Zaninovich in a relaxed setting as opposed to a more formal press conference.  We also set up three interactive stations to solicit fan participation.  Coaches sat down with Jeff Lampe for a special WCC Live radio show, they joined us for a live blog chat with over 700 of you, and they took part in a live one-on-one interview with legendary broadcaster Barry Tompkins that was streamed to more than 5,000 people on YouTube and WCCsports.com.  For those interviews, we asked your questions from Facebook and from Twitter.

We weren't sure what to expect, but thanks to you, the event was a resounding success.  Between the video stream, the live chat blog, and our WCC Live radio show, over 7,000 people joined us and took part in the event.  Comments crammed our Facebook page and the stream of questions was constant on Twitter through our #WCChoops hash tag.  It wouldn't have been a success without you.

Coverage from the event at YouTube:
Rush the Court: WCC Embraces New Media as Basketball Profile Rises
Digital Hoops Blast: West Coast Conference Does YouTube Day for Men's Basketball
San Francisco Chronicle: WCC Basketball Coaches Hone Social Media Skills

We're planning now for social media coverage at the 2012 Zappos.com WCC Basketball Championships in Las Vegas.  What would you like to see us do?  As always, I welcome your feedback.  Please contact me via the link below.

Jeff Tourial
Director of Communications and New Media
West Coast Conference
Twitter: @ jtourial