November 2012 Archives

Behind-the-Scenes of successful men's basketball tip-off

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Earlier this week, the nine WCC men's basketball head coaches and a student-athlete from each institution gathered at Time Warner Cable Sports studios in El Segundo, Calif. for the Second Annual WCC Men's Basketball Tip-Off event.  After last year's successful event at YouTube headquarters, we wanted to build upon that as we continued to blend a traditional media day with something more interactive, which allowed you, the WCC fans, to get involved.

 We teamed up with our new partner, Time Warner Cable Sports, to put together the event while announcing our new television partnership.  Local and national media got their one-on-one time with our coaches, student-athletes and WCC Commissioner Jamie Zaninovich in a relaxed setting as opposed to a more formal press conference. Time Warner Cable Sports production folks and an ESPN production crew conducted interviews and gathered content.

 We also set up a pair of interactive stations to solicit fan participation.  Coaches and student-athletes sat down with Jeff Lampe for a special WCC Live radio show and they took part in a live one-on-one interview with legendary broadcaster Barry Tompkins that was streamed to on YouTube and WCCsports.com.  For those interviews, we asked your questions from Facebook and from Twitter.


Click here to go behind-the-scenes of the event.

 Thanks to you, the event was a resounding success.  Between the video stream and our WCC Live radio show, nearly 8,000 people joined us and took part in the event.  Comments crammed our Facebook page and the stream of questions was constant on Twitter through our #WCChoops hash tag.  It wouldn't have been a success without you.

 We're planning now for social media coverage at the 2013 WCC Basketball Championships in Las Vegas.  What would you like to see us do?  As always, I welcome your feedback.  Please contact me via the link below.


Assistant Commissioner, Communications and New Media
West Coast Conference
Twitter: @jefftourial