West Coast Conference Secures Gorilla Glue as Title Sponsor of 2018 Basketball Championships in Las Vegas
WCC Basketball Championships are March 1-6 at the Orleans Arena
SAN BRUNO, Calif. – The West Coast Conference (WCC) announced today that Cincinnati, Ohio-based The Gorilla Glue Company will be title sponsor of the Conference’s 2018 men’s and women’s basketball championships. The 2018 Gorilla Glue West Coast Conference Basketball Championships will take place March 1-6 at Orleans Arena in Las Vegas. The agreement was secured by the WCC’s multi-media rights partner Van Wagner Sports & Entertainment (VWSE).
“We are pleased to partner with The Gorilla Glue Company to bring fans the excitement surrounding this year’s West Coast Conference Basketball Championships,” said WCC Interim Commissioner Connie Hurlbut. “The 2018 Gorilla Glue West Coast Conference Basketball Championships will be a memorable event and we look forward to expanding our relationship with The Gorilla Glue Company.”
As title sponsor, Gorilla Glue will receive a dominating marketing presence at the basketball championship as the WCC celebrates the tenth anniversary of moving its highly-successful tournament to Las Vegas. All 18 men’s and women’s games will be nationally televised in more than 60 million homes.
“Gorilla Glue is proud to be the title sponsor of the WCC basketball championships. We know our fans love basketball and we are excited for them to experience the brand in this event. Best of luck to all the players and coaches – we look forward to watching you,” said Deb Kaylor, Vice President of Brand Marketing of The Gorilla Glue Company.
“We are extremely excited to introduce Gorilla Glue as the Title Sponsor of the 2018 West Coast Conference Basketball Championships. This is a great example of VWSE’s Global Sales team aligning the marque event of one of the nation’s premier basketball conferences with an exceptional company and brand. We look forward to delivering tremendous national exposure to Gorilla Glue through the West Coast Conference Championships,” added Michael Palisi, Executive Vice President of VWSE’s Collegiate Services Division.
About Gorilla Glue
Based in Cincinnati, the Gorilla Glue Company has been selling Gorilla Glue ® for more than a decade. The glue was first discovered in Indonesia on teak furniture, but consumers soon found it to be incredibly versatile and demand soared. The company has since expanded its offerings to include Gorilla TapeÒ, GorillaÒ Super Glue, GorillaÒ Wood Glue, GorillaÒ Epoxy, and GorillaÒ Construction Adhesive. The family-owned and -operated company was named a Top Place to Work in Cincinnati seven years in a row. For more information, visit GorillaTough.com.
About the West Coast Conference
The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in NCAA Division I intercollegiate athletics, with 15 conference-sponsored sports: baseball, men's and women's basketball, women’s beach volleyball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, softball, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics. For more information, visit WCCsports.com and follow the West Coast Conference on Twitter @WCCsports
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns