Jeff Tourial is the Associate Commissioner for Broadcast Administration and Strategic Communications at the West Coast Conference. In this role, Tourial is charged with increasing the WCC's visibility through external relations channels, advising the Commissioner on all external affairs.
Tourial manages the conference's television and digital assets on a daily basis, including its robust national and regional men's basketball television schedule. He serves as Executive Producer for TheW.tv, the conference's digital platform, including scheduling and execution of its live and on-demand programming schedule. Tourial is the Executive Producer for the WCC This Week television show -- available in nearly 20 million homes each Saturday during basketball season. Under his direction, the WCC was recognized as a national finalist for three NACDA/SVG College Sports Media Awards in both 2015 and 2016 .
Beyond the Conference's extensive broadcast platforms, Tourial manages the relationship between the Conference and the newly-formed West Coast Conference Sponsorships, the third-party sales and revenue generation entity in collaboration with Van Wagner Sports & Entertainment. He also oversees the WCC's branding initiatives and serves as sport administrator for baseball, working with the coaches group and extensively on the four-team West Coast Conference baseball championship. In 2015, Tourial served as Tournament Director for the WCC Baseball Championship.
Previously at the conference, Tourial has managed media coordination for the West Coast Conference Men's and Women's Basketball Championships, the official WCC website and social media portals, and all conference awards programs. In addition, he served as media coordinator for the 2013 NCAA Men's Basketball Second/Third Rounds held in San Jose and press conference moderator for the 2012 NCAA Women's Soccer College Cup national championship in San Diego.
Tourial joined the WCC staff as the Director of Communications in 2010, after spending nearly 10 years at Lehigh University in Bethlehem, Pa. As Lehigh's Media Relations Director from 2002-06, Tourial coordinated media efforts for Lehigh's 25 varsity sports. From 2006-10, he managed the department's broadcasting, video streaming, and social media areas while serving as play-by-play broadcaster for 10 different Lehigh teams. Under his leadership, Lehigh was a national finalist for the 2010 NACDA/SVG College Sports Media Award for live production. Tourial also operated as media coordinator for NCAA and conference championship events during his time as Lehigh's Media Relations Director.
Prior to joining the Lehigh staff, Tourial spent two seasons as the play-by-play broadcaster and media relations director for the Allentown (Pa.) Ambassadors baseball club in the independent Northern League. He previously worked as the morning show producer at an all-sports radio station in his hometown of Atlanta, coordinating the show's live on-site broadcasts during the 1996 Summer Olympic Games. Tourial attended Syracuse University, earning Bachelor's degrees in international relations and broadcast journalism. He later earned his Master's in Sports Leadership from Duquesne University.
A member of NACMA and CoSIDA, Tourial serves on the Sports Video Group's College Sports Summit advisory committee. He was a featured speaker at the 2015 CoSIDA convention regarding conference social media strategy and in 2014 at SVG's College Summit regarding conference digital networks. He previously spoke at NACMA regarding maximizing television and radio opportunities for smaller schools.