Jeff Tourial Position: Director of Communications and New Media Twitter: @ jtourial

Jeff Tourial is the Director of Communications and New Media at the West Coast Conference. He joined the WCC staff in November of 2010, after spending nearly 10 years at Lehigh University in Bethlehem, Pa.

At the West Coast Conference, Tourial serves as the primary media relations contact for men's basketball, baseball, and women's soccer. He is the media coordinator for the Zappos.com WCC Men's and Women's Basketball Championships while assisting with day-to-day men's basketball television responsibilities. Tourial also manages the official WCC website, develops and implements new media plan initiatives, and handles all conference awards programs.

While serving as Lehigh's Media Relations Director from 2002-06, Tourial coordinated media efforts for Lehigh's 25 Varsity sports. From 2006-10, he managed the department's broadcasting, video streaming, and social media areas while serving as play-by-play broadcaster for up to 10 different Lehigh teams. Tourial was the Executive Producer for the acclaimed Lehigh Sports Magazine weekly television show, airing regionally on FSN and nationally on Fox College Sports. Under his leadership, Lehigh was a national finalist for the 2010 NACDA/SVG College Sports Media Award for live production. Tourial also operated as media coordinator for NCAA and conference championship events during his time as Lehigh's Media Relations Director.

Prior to joining the Lehigh staff, Tourial spent two seasons as the play-by-play broadcaster and Media Relations Director for the Allentown (Pa.) Ambassadors baseball club in the independent Northern League. Tourial attended Syracuse University, where he earned Bachelor's degrees in international relations and broadcast journalism. He worked as the morning show producer at an all-sports radio station in his hometown of Atlanta, coordinating the show's live on-site broadcasts during the 1996 Summer Olympic Games.

A member of NACMA and CoSIDA, Tourial served as a featured speaker at NACMA regarding maximizing television and radio opportunities for smaller schools.

A Georgia native, Tourial now resides in Pacifica, Calif. He is pursuing his Master's in Sports Leadership from Duquesne University, with expected completion in 2012.