{{ article.title }}

Comcast and West Coast Conference Announce Partnership

Jan. 5, 2010

SAN BRUNO, Calif. - Comcast's California Region and the West Coast Conference announced today a three-year partnership, running through 2012. As part of the agreement, Comcast has been named the presenting sponsor for the West Coast Conference Commissioner's Cup, the conference's longstanding award given to the school with the most successful overall athletic year, for all sports. Comcast's California Region, based in Livermore, California, serves more than 2.4 million customers in Northern and Central California and employs more than 7,000 local residents across the region.

"We are thrilled to add Comcast as the presenting sponsor for this important award," said WCC Commissioner Jamie Zaninovich. "The Commissioner's Cup honors the WCC institution which has executed on the ideals of competitive success against its peers. It is appropriate then that Comcast - which also prides itself on being the best among its peers across all categories - is now associated with such an award."

The recipient of the Commissioner's Cup is based on a point system, reflecting the place finish of each team in conference play. The Men's and Women's All-Sports Awards are given to the schools that accumulate the most points within each particular gender sport. The institution with the highest point total after combining the men's and women's point totals will be honored with the Commissioner's Cup. San Diego was the recipient of the Commissioner's Cup trophy last year.

"We are excited to partner with the West Coast Conference on the Commissioner's Cup," said Nicole Cassidy, Director of Media for Comcast California. "The Commissioner's Cup not only recognizes the league's top performing school in conference play, but also the values, character, and academics that are the foundation of the conference's athletic programs."

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.8 million cable customers, 15.7 million high-speed Internet customers, and 7.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

About the West Coast Conference

The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in Division I intercollegiate athletics, with 13 conference-sponsored sports: baseball, men's and women's basketball, women's crew, men's and women's cross country, men's and women's golf, men's and women's soccer, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership - only two conference have been together longer - and its unique emphasis on combining excellence in athletics with excellence in academics.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com.