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West Coast Conference Steps It Up

Jan. 22, 2009

San Bruno, CA - All eight West Coast Conference institutions are stepping up their efforts to collect as many shoes possible to donate to Soles4Souls. Throughout the conference basketball season, student-athletes at each institution are collaborating with their marketing departments to not only distribute new and lightly worn shoes to those in need and to help the WCC support the Soles4Souls/Zappos partnership, but also to win a fan party at the WCC Basketball Championships in Las Vegas!

The collection contest is heating up as Pepperdine leads the collection effort with 185 pairs of shoes. Saint Mary's trails closely behind with 177 pairs, and Portland poses a threat with 129. All are invited to bring shoes to all WCC basketball events before February 23rd to help the West Coast Conference support a great cause!

Soles4Souls is a non-profit organization based out of Alabama that was created by Wayne Elsey as a response to the 2004 tsunami that hit Southeast Asia. Now, after having coordinated relief efforts for the Asian Tsunami and Hurricanes Katrina and Rita, Soles4Souls has already successfully donated over one million pairs of shoes to those hurting both domestically and internationally.

Zappos.com was founded in 1999 with the goal of becoming the premiere destination for online shoes. Since then, Zappos has become the industryʼs leader in online shoes and expanded their online offerings to include handbags, clothing, electronics and more. Zappos is a Las Vegas based company, home of the 2009 WCC Menʼs and Womenʼs Basketball Championships.