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EA Sports Awards Scholarship to NCAA Basketball 10 Tournament Winner

March 12, 2010

As the Zags and the Gaels were getting set to face off for the 2010 Zappos.com WCC Basketball Tournament Title, representatives from both schools were vying for their own tournament title at the Sony Playstation Players Lounge. David Lucero of Gonzaga and Brad Parry of Saint Mary's made it to the championship game of the EA SPORTS NCAA Basketball 10 challenge. They were among the eight representatives from each member insitution that won the event on their own campus and a free trip to Las Vegas to compete for a custom-etched PlayStation3, a library of games from EA, and a $5,000 scholarship from EA SPORTS. The other six campus winners were Michael Baldacci from LMU, Doug Akidi from Pepperdine, Darren Kwan from Portland, Josh Schroeder from San Diego, Kaine Kennerly from USF, and Ashton Caesar from Santa Clara.

The Sony PlayStation Players Lounge was open to the public during the Zappos.com WCC Basketball Championships and offered WCC fans an opportunity to showcase their skills in the new EA SPORTS NCAA Basketball 10 video game. The lounge featured 10 state-of-the-art PS3 gaming kiosks running on 40" high-definition Sony Bravia flat-screen televisions. Fans had the opportunity to get "in the game" with any of the Division I men's basketball teams, including all eight WCC schools.

The Sony PlayStation Players Lounge, which was open to the public all four days of the WCC Tournament, allowed fans to take control of their favorite team and go head-to-head against other contestants. Daily EA SPORTS NCAA Basketball 10 contests ran continuously throughout the WCC Tournament for consumer giveaways.

During the conference season, each WCC campus hosted their own EA SPORTS NCAA Basketball 10 challenge. The winner of each challenge was flown out to Las Vegas to compete in the final showdown. Those eight students went head-to-head in a bracket style single-elimination tournament to determine who was the top hoops gamer in the conference. The final PlayStation3 EA Sports NCAA Basketball 10 Tournament, which was open to spectators, took place at the Sony PlayStation Players Lounge on Sunday, March 7 at 4:00 p.m. The grand prize winner received a custom-etched PlayStation3, a library of games from EA, and a $5,000 scholarship from EA SPORTS.