May 29, 2008
SAN BRUNO, Calif. - Scott Leykam was named the Associate Commissioner for External Relations of the West Coast Conference on May 21, 2008. Leykam, who will serve as a member of the Senior Management Team, is primarily responsible for the coordination of television partnerships, media relations, licensing, corporate sponsorships, marketing and branding of both the conference and its member institutions.
"We are excited to have Scott join our team," said WCC Commissioner Jamie Zaninovich. "His proven ability to work strategically and identify new opportunities while at Stanford, combined with his knowledge and passion for the West Coast Conference, makes him an ideal fit for this position."
Leykam joins the West Coast Conference after most recently serving as the Media Relations Manager with the Stanford Hospital and Clinics where he handled external media requests and internal communications.
"I am very excited to become part of the West Coast Conference family," said Leykam. "As a Saint Mary's graduate, I have always admired the core value of these eight institutions both academically and athletically. This is a great opportunity to help increase the WCC's exposure at the local, regional, and national levels."
Prior to his position with the Stanford Hospital and Clinics, Leykam served as the Director of Athletic Annual Giving in the Stanford University athletics department. During his five-year tenure in that position, Leykam managed the third largest annual fund on the Stanford campus, the Buck/Cardinal Club, and increased revenue by 157 percent in four years. Under his direction, the Buck/Cardinal Club saw its fundraising efforts go from $2.653 million in 2004 to a record $6.826 million in 2007.
Leykam was responsible for the development and governance of the athletic annual giving budget, and merging 35 Sports Improvement Funds and the football premium seating fund into the Buck/Cardinal Club. Additionally, Leykam served as the sport administrator for the nationally ranked varsity softball program.
In addition, Leykam was the athletics department liaison to the 60-member Buck/Cardinal Board of Directors. He served as staff supervisor for the Stanford Stadium Seating Committee, a committee assembled by the athletic director to advise on seating and ticketing plans for the new Stanford Stadium. He also served as Chairman of the Stanford Athletic Hall of Fame Selection Committee and was the Stanford Athletics spokesman at advisory board meetings, Alumni Association functions, and local fundraising luncheons.
Leykam began his career at Stanford in the athletic media relations department, where he served for eight years, eventually earning the title of Co-Director of Media Relations. He supervised all media relations duties for women's basketball, baseball, men's and women's volleyball, men's and women's tennis, wrestling, and collaborated on football media relations responsibilities for the Cardinal's Rose Bowl, Sun Bowl, Liberty Bowl and Seattle Bowl. He also served as the NCAA Tournament Media Relations Coordinator for several post-season events, including women's basketball, baseball, and women's volleyball.
While working in the Stanford athletic media relations department, Leykam was the recipient of three awards for "excellence in publications" by the College Sports Information Directors of America (CoSIDA). Leykam also led the honors candidate promotion for 1999 Biletnikoff Award winner and First-Team All-American wide receiver Troy Walters (first Biletnikoff Award winner in Stanford history), 1998 Baseball America National Player of the Year, Jeff Austin, and 2002 & 2003 Kodak Women's Basketball First-Team-All-American Nicole Powell.
Leykam began his career in athletics in the West Coast Conference, as he received his bachelor's degree in communications from Saint Mary's College. As a student, Leykam served as the Assistant Sports Information Director at Saint Mary's and oversaw women's basketball and baseball, while assisting with football and men's basketball. Leykam currently serves as a professor at his alma mater in the Department of Communication, where he teaches News Writing and Reporting.
Leykam lives in Palo Alto with his wife Amy and sons Austin and Tyler.