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West Coast Conference Launches New Official Online Store with TeamFanShop

Dec. 16, 2011

JACKSONVILLE, FL --- The West Coast Conference aligns with a subsidiary of Fanatics, LLC, the worldwide leader in officially licensed sports merchandise, to provide the ultimate online venue for all WCC fans and alumni. TeamFanShop, Inc. paves the way in e-commerce solutions for NCAA institutions, as well as multiple professional teams, retailers, media networks and all major collegiate conferences.

"We are thrilled to offer all our fans the ability to shop for each of the nine WCC teams all under one, integrated platform," commented Jamie Zaninovich, Commissioner of the West Coast Conference. "The one thing that truly grabbed our attention regarding the TeamFanShop e-commerce solution is their commitment to customer satisfaction. Fans can feel confident that their online shopping experience is one of the best in the industry."

WCCsports.teamfanshop.com is the official online store for the West Coast Conference. Now, WCC fans can shop from over 2,000 officially licensed WCC apparel items and other gear, including leading name brands for all your favorite WCC teams: BYU Cougars, Gonzaga Bulldogs, Loyola Marymount Lions, Pepperdine Waves, Portland Pilots, Saint Mary's Gaels, San Diego Toreros, San Francisco Dons, Santa Clara Broncos, as well as conference gear. The new online store also features flat rate shipping on any size order, quick and efficient delivery, yearlong returns and holiday promotions during the month of December.

"Integrating the West Coast Conference into our Fanatics family is an honor and we anticipate great success from the launch of the official online store of the WCC," stated Brian Swallow, Vice President of Sales and Marketing for Fanatics/TeamFanShop. "This conference covers a four state territory including California, Oregon, Utah and Washington. WCC fans throughout those states and worldwide will enjoy simplicity of online shopping with ease of site navigation, safe and secure ordering, and upgraded customer friendly policies that focus on improving each fan's online experience."

WCCsports.teamfanshop.com has been established and tested for incremental enhancement in order conversion, which is backed by continuous reporting and analytics. Fans of the WCC can feel content that the ordering process is secure while choosing from thousands of licensed team items and enjoying outstanding customer service policies.

About Fanatics/TeamFanShop
TeamFanShop, Inc. is a leading provider of e-commerce solutions and subsidiary of Fanatics, LLC, the world's largest retailer of officially licensed sports merchandise for collegiate institutions, professional sports teams and leagues, media networks, conferences, and retailers. Fanatics encompasses five sectors: direct to consumer retail, third party e-commerce syndication, digital marketing, licensing and manufacturing, and fulfillment services. Proprietary brands of Fanatics include Football Fanatics, one of the most trafficked sports fan gear sites online, as well as the official online stores of the NFL, NBA, NHL, MLB and NASCAR. Other partners include Oklahoma Sooners, Florida Gators, Oregon Ducks, New York Giants, Denver Broncos, The Southeastern Conference, The Atlantic Coast Conference, The PGA, and Team USA among many others. Fanatics combines best-of-breed e-commerce hosting and retail strategy with highly efficient order fulfillment, secure shopping solutions, and customer relationship management to help partners fully monetize their official websites.

About the West Coast Conference
The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in Division I intercollegiate athletics, with 13 conference-sponsored sports: baseball, men's and women's basketball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics.

West Coast Conference Press Contact:
Stefanie Ordoveza
Associate Director, Marketing & New Media

TeamFanShop Press Contact:
Brian Swallow
VP Sales & Marketing