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Asian broadcast station KTSF to air USF-Gonzaga game

Feb. 5, 2013

SAN FRANCISCO, Calif. -- In partnership with the University of San Francisco and the West Coast Conference, KTSF Television, the largest Asian-broadcast station in the United States, will televise the men's basketball game between the USF and Gonzaga live from War Memorial Gymnasium on Feb. 16th. Tip-off is set for 1:30 p.m.

The telecast is believed to be the first NCAA college basketball game to be broadcast live in Mandarin-Chinese. Veteran Chinese sportscaster and KTSF news reporters John Lee and former Taiwan national team player and five-time Jones Cup International All-Star Job Hung will call the action from courtside.

The Chinese broadcast will also be carried live in Seattle (KFFV) and on a delayed basis in New York on WMBC. The game will also be streamed live on smartphones and tablets in the Bay Area, via the free Syncbak app, which is available for download on iTunes or GooglePlay.

The game will also be aired on the Time Warner Cable SportsNet, Comcast SportsNet, and ROOT Sports as the West Coast Conference Game of the Week.

Central to KTSF's decision to broadcast the game was the local Chinese community's interest in Tao Xu, USF's 6-foot-11 freshman center who is from Qingdao City in China, and is unison with USF's concerted marketing efforts to the Chinese community in San Francisco.

"We are constantly looking to form strategic partnerships with the communities that make up the Bay Area and quickly recognized the power and historical strength that KTSF brings with the Asian community," said USF Director of Athletics Scott Sidwell. "This coupled with USF's large international student population made this partnership a natural. Tao Xu has brought a lot of attention to our program in many ways and is creating a buzz for Dons basketball in the Bay Area and beyond."

Prior to the start of basketball season, the athletic department employed two marketing representatives from USF's Sports Management graduate program to develop business sponsorships and increase ticket sales within San Francisco's large Chinese community. The athletic department also developed special social media channels to further engage the city's Chinese population and launched a Mandarin ticket page on its official website to make the ticket buying experience easier for its Chinese fans.

In addition, USF hosted Asian Heritage Appreciation Day on Jan. 5 when the Dons played host to BYU. Halftime entertainment included a martial arts display by the Shaolin Monks while special recognition was made to USF's Center for the Pacific Rim.

About the West Coast Conference
The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in Division I intercollegiate athletics, with 13 conference-sponsored sports: baseball, men's and women's basketball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics.

About KTSF Television
KTSF Television is the largest Asian-language broadcast station in the United States. Established in 1976, KTSF is an independent, full-power television station providing news and entertainment programming to over 2.75 million television households. Based in the San Francisco Bay Area, KTSF broadcasts in 10 languages. KTSF is available over-the-air on channel 26 and on cable channel 8 on Comcast Cable throughout the Northern California market. DirecTV, Dish Network and AT&T U-Verse also carry KTSF. KTSF is the first Asian media outlet in the United States to offer Nielsen Media Research data to its clients. For more information, please visit www.ktsf.com.

--from usfdons.com