{{ article.title }}

Jason Sher Named Head Coach of Men's Tennis

Sept. 6, 2007

LOS ANGELES - Jason Sher will serve as head coach of the Loyola Marymount men's tennisprogram, Director of Athletics Dr. William Husak announced today. Sher comesto the bluff after spending eight seasons as the assistant head coach of men's tennis atUCLA.

Sher was instrumental in guiding UCLA to the NCAA title in 2005, the Bruins'first NCAA tennis title since 1984. Along with the NCAA title, Sher alsocoached UCLA to the NCAA Championship Finals in 2004, two final fourappearances in 2002 and 2003, and four Elite Eight appearances in 2000,2001, 2006, and 2007.

In addition to his coaching duties at UCLA, Sher organized the training andconditioning programs and academic supervision of the men's tennisstudent-athletes. He also coordinated travel, equipment, and fundraisingefforts, and assisted with domestic and international recruiting for theBruins.

"We are excited to bring someone with Coach Sher's championship experienceto our men's tennis program," Husak said. "Coach Sher is accustomed towinning, both as a player and as a coach, and we are confident that he willcontinue that trend here."

Prior to his time at UCLA, Sher supervised the elite group for U.S. andInternational juniors at the Evert Tennis Academy in Boca Raton, Fla., wherehe worked with some of the top juniors and professionals around the worldfor three years. He also served as a training partner for touringprofessionals at the academy, including Andy Roddick, Jim Courier, VinceSpadea, and Jennifer Capriati.

"I am extremely excited about the opportunity to join LMU Athleticsas the men's tennis coach," Sher said. "We have a very excitingnew team, and I look forward to the challenges that lie ahead and competingfor a WCC Championship. I want to thank Dr. Bill Husak, Dr. Lane Bove, Ms.Betty Werner, and the members of the search committee for giving me thisopportunity. I hope to build on the achievements Nik DeVore has had with theprogram and continue to strive for excellence, both in the classroom and onthe court."

A four-year letterwinner at UCLA from 1990-1993, Sher compiled an impressive101-21 overall career singles record, including an 86-13 mark in dual matchplay. He owned the highest winning percentage on the team three of his fouryears. During his playing days, the Bruins never finished out of the top-5nationally, finishing as high as third in the nation in 1990, 1992, and1993. As a senior, Sher competed in singles at the 1993 NCAA Championships.

Sher earned his Bachelor's degree in history from UCLA in 1993 and went onto obtain a postgraduate degree in marketing management from the Universityof Cape Town in his native South Africa in 1996.

Following his senior year at UCLA, Sher went on to compete professionally onthe A.T.P. Tour for two years with great success.

Prior to wearing the Bruin uniform, Sher attended Boston House College inCape Town, where he was one of South Africa'stop junior players.

Sher currently resides in West Los Angeles.

He and the Lions take the court for the first time together October 5-7 atthe UC Irvine Invitational.