Sept. 18, 2013
SAN BRUNO, Calif. -- The West Coast Conference announced on Wednesday the formal launch of TheW.tv, the home for WCC sports action on both linear television and in the digital space. TheW.tv will deliver West Coast Conference live games, regular studio programming, and exclusive live coverage from every WCC championship free of charge, featuring the tagline, "All the action. Anytime. Anywhere."
"We are thrilled to bring our fans more live and on-demand content than ever before from every West Coast Conference sport through virtually every platform," said Commissioner Jamie Zaninovich. "Whether you're near your television, computer, mobile device, or tablet - live or on-demand, West Coast Conference action is never more than a click away. With TheW.tv, we are striving to bring the games and highlights to our fans - wherever they might be."
Launched in beta last year, the on-line platform, powered by Campus Insiders, will provide more than 125 free live TV-quality broadcasts of West Coast Conference sports throughout the year - including a robust soccer and volleyball "Game of the Week" schedule beginning later this week. During the basketball season, Campus Insiders will produce at least 20 games exclusively for the digital platform while also taking another 40+ West Coast Conference regional telecasts out of market exclusively in the digital space - all at no cost to the viewer.
WCC institutions will also produce live games and on-demand video content year round, which can be found along with all other content on TheW.tv, in the official West Coast Conference smartphone and tablet apps, and through connected televisions and other on-line syndication.
As part of TheW.tv, West Coast Conference regional television partners will continue to produce fully-HD men's basketball telecasts to nearly 20 million homes throughout the WCC's footprint. These telecasts will be made available on TheW.tv to out-of-market viewers. In all, WCC fans can watch up to 58 telecasts on TheW.tv this season - no matter where they are around the world.
Over the last year leading up to the launch, Campus Insiders has been producing regular West Coast Conference content out of its state-of-the-art Chicago studio. In addition, the conference and CI brought on WCC correspondent Amanda Blackwell - the first full-time reporter dedicated to covering all things West Coast Conference.
Now, the CI platform also features a daily show hosted by Bonnie Bernstein, and a bi-weekly long-form interview show hosted by Seth Davis. Another differentiator with TheW.tv is Campus Insiders' robust syndication network. West Coast Conference fans can expect to find WCC video content regularly on sites such as Yahoo Sports, SI.com, and USA Today Sports, among others.
To deliver fans live content from anywhere, the West Coast Conference has also partnered with LiveU to deploy LiveU's LU70 cellular backpacks and other LiveU products across WCC schools in venues that do not have Internet connectivity. In addition, TheW.tv will also provide live coverage from West Coast Conference championships along with exclusive live on-the-go content, which may include live press conferences, practices, and more, across a variety of athletics departments.
The first live broadcast on TheW.tv will take place on Thursday, September 19th when Santa Clara visits Pepperdine in the West Coast Conference volleyball opener. A complete West Coast Conference fall "Game of the Week" schedule can be found via the link above. Winter and spring live broadcast schedules will be announced in the coming weeks.
About the West Coast Conference
The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in Division I intercollegiate athletics, with 14 conference-sponsored sports: baseball, men's and women's basketball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, softball, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics. For more information, visit WCCsports.com or follow the West Coast Conference on Twitter @WCCsports.
About Campus Insiders
Campusinsiders.com is the online destination and leading digital content syndication source for college sports. Campus Insiders, a partnership between Silver Chalice Ventures and IMG College, goes beyond the traditional sports media experience, giving dedicated fans an insider's perspective that includes behind-the-scenes content, original video programming (including hosts Bonnie Bernstein and Seth Davis) and live streaming events. Campus Insiders will incorporate the West Coast Conference into its many existing distribution relationships, including partners on VOD, OTT and IP-Connected platforms. This partnership will also include the development and management of a comprehensive West Coast Conference portal via theW.tv on Campus Insiders' website, mobile app and YouTube Channel.
LiveU offers devices that bond together multiple cellular modems, as well as other data connections, to transmit broadcast-quality video from anywhere, at a fraction of the cost of deploying satellite trucks or installing fiber connections in venues. LiveU units are highly portable, and can transmit live while on the move, thereby allowing schools to create cost-effective live programing from anywhere. By using proprietary enhanced internal and external antennas, as well as its patented bonding engine, LiveU can provide coverage even in remote or congested venues where cellular reception on consumer-grade devices may be spotty.