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West Coast Conference Launches "WCC Fan Draft" Marketing Program

Sept. 29, 2009

SAN BRUNO, Calif. - The West Coast Conference launched today an innovative viral marketing campaign titled the "WCC Fan Draft" that will serve as the primary 2009-10 women's basketball marketing campaign for all eight conference institutions.

In the quest to find the "No. 1 fan" for all eight institutions, fans should visit www.wccfandraft.com (or one of eight school specific sites listed below) and enter their name and phone number to attend the virtual WCC Fan Camp and have a chance to win tickets to the 2010 Zappos.com WCC Basketball Championships on March 5-8 at the Orleans Arena in Las Vegas.

The program, which was produced by marketing and design firm Magner Sanborn, was funded by a 2009-10 NCAA Women's Basketball Marketing Grant. The West Coast Conference was one of only 18 recipients of the grant program, which dedicated approximately $750,000 nationally to increase awareness, exposure and increase attendance of women's basketball.

"With the help of the NCAA Women's Basketball Grant, the West Coast Conference and its institutions were given the opportunity to design and implement a new and unique viral marketing campaign that would have not been possible in the past," said WCC Commissioner Jamie Zaninovich. "We feel very strongly about promoting our women's basketball programs as much as possible, and feel that the WCC Fan Draft concept will greatly enhance each of our school's women's basketball marketing efforts for the 2009-10 season. We hope that success from this program will help us to continue to earn these grants in the future."

As a whole, the goal of the WCC's grant program is to increase total attendance, arena capacity, and season ticket numbers by 15% across the board in 2009-10. The WCC will aim to reach that goal with the targeted online WCC Fan Draft campaign aimed at school alumni and fans.

"We are pleased with the success of many of last year's grant recipients and are excited to see what these new recipients are able to achieve with this assistance," said NCAA Division I Women's Basketball Vice President Sue Donohoe of the 2009-10 recipients. "When resources are allocated and efforts are focused to promote women's basketball, it can provide a meaningful return on the investment."

The NCAA Marketing Grant concept was generated from the NCAA Division I Women's Basketball Discussion Group. The group consisted of head coaches, media representatives, former student-athletes and conference, institutional and Women's Basketball Coaches Association administrators. This initiative has been strongly supported by the NCAA Division I Women's Basketball Committee, and the NCAA Division I Women's Basketball Issues Committee.


West Coast Conference

Gonzaga University

Loyola Marymount University

Pepperdine University

University of Portland

Saint Mary's College

University of San Diego

University of San Francisco

Santa Clara University

About the West Coast Conference (WCC)

The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in Division I intercollegiate athletics, with 13 conference-sponsored sports: baseball, men's and women's basketball, women's crew, men's and women's cross country, men's and women's golf, men's and women's soccer, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership - only two conferences have been together longer- and its unique emphasis on combining excellence in athletics with excellence in academics.

About the NCAA and Division I Women's Basketball
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals, members and corporate partnerships that help support programs for student-athletes.

NCAA women's basketball is characterized by strong fundamentals, high quality of play, sportsmanship, role model student-athletes and family oriented entertainment. For the latest news in regard to the Women's Final Four, visit www.ncaa.com/finalfour.